N Brown appoints global communications director to promote brands
Watson joins N Brown from Debenhams where he was director of PR in charge of promoting the brands portfolio, social media and charity strategy as well as supporting international franchise stores. He also helped to push the department store's inclusivity agenda through the use of more diverse models, the banning of retouching to alter models’ body shapes, and the introduction of size 16 mannequins.
Watson’s previous experience also includes roles at Asda and George at Asda.
Taking up his new role in Spring 2014, Watson will be in charge of all communications for the N Brown. This will include developing an “innovative and creative” approach to promoting the group’s brands including plus size retailers Jacamo and Simply Be.
The role is the first major appointment by Angela Spindler since she became chief executive in July
Commenting on the appointment Spindler said: “I have worked with Ed before and I am delighted to welcome him to the team. His remit is global from the outset and key in our strategy to make N Brown’s brands famous. We have really well developed capabilities in creating fashion that properly fits and flatters our customers and we intend to develop and drive this as a platform for our external communication.”
Watson added: “I am extremely excited to be working with Angela again. I believe N Brown is one of the most exciting retail businesses, with a strong brand portfolio that has significant opportunities. I have a passion for establishing brands and making them famous through challenging campaigns and I am really looking forward to working with the team and joining the next chapter of the company's success story.”
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