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Musto appoints merchandise director

Musto, the offshore sailing brand, has appointed Keith Taperell to the position of merchandise director.

FASHION

Musto appoints merchandise director

Musto, the offshore sailing brand, has appointed Keith Taperell to the position of merchandise director.

In his new role, he will be responsible for building a buying and merchandising team that will support the development of the business and oversee on-time delivery processes.

Taperell is joining Musto from the Converse footwear brand where he has held the position of EMEA apparel merchandising director since September 2013. Prior to Converse, he worked for a range of lifestyle brands including Carhatt, Levi Strauss and Timberland.

Peter Smith, chief executive of Musto, said: “Keith has joined Musto with a clear brief to build a world class Buying and Merchandising Team that will support the next phase of the business' growth. He is a superb hire for our business, bringing over 25 years of experience in apparel and footwear. In particular, his background at Converse will vital as we look to maximise the real growth area opportunity there is for Musto in the footwear sector."

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