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Musclefood hires Gareth Jones as chief executive

Online retailer Musclefood has appointed Gareth Jones, the former deputy chief executive of Shop Direct, as its chief executive.

FOOD & DRINK

Musclefood hires Gareth Jones as chief executive

Online retailer Musclefood has appointed Gareth Jones, the former deputy chief executive of Shop Direct, as its chief executive.

The news means that the company’s founder, Darren Beale, will move into a part time and non-executive role once a handover has been completed.

Beale said: “We are very fortunate to have found someone of Gareth Jones’s calibre. Gareth brings experience in developing a scalable technology platform at Very.co.uk, something our business will benefit from greatly as we continue to deliver our vision to make healthy living accessible to everyone.

“As we start to scale our team, infrastructure, production and technology, Gareth’s experience and expertise in this area will be invaluable.”

Prior to joining Musclefood, Jones was chief executive for online at fashion retailer Missguided.com where he led a financial and strategic turnaround of the business. Before that he worked with Shop Direct as both deputy chief executive and chief operating officer.

Jones said: “Musclefood.com is already an undoubted success delivering a convenient online solution to anyone with a desire to train and eat healthily. I can’t wait to get to work with this award-winning team.”

 

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