Multi-channel executive roles grow in importance
It is fair to say it has under-delivered in this department and Walmsley will undoubtedly be tasked with defending DSGi from losing further sales to his former employer and the many online electricals specialists that have popped up.
The Pets at Home appointment of Matthew Stead, former marketing director of The White Company, as director of multi-channel represents a strong sign that the pet goods retailer is serious about its online operations, which have to date been seen as very much secondary to its growing stores estate.
Clearly this new role, with Stead sitting on the operational board, will see Pets at Home seek to grow its multi-channel capability having proven through its transactional website that there is plenty of demand for buying pet goods online. Progress on this front will also do the retailer no harm as it undoubtedly nears the point of exit for its private equity backers.
How much change Stead and Walmsley will be able to introduce to their respective new companies in the run up to Christmas is questionable but their arrival represents a further sign that a strong multi-channel approach is increasingly being seen by the big guns in the industry as the most likely winning model.
Email this article to a friend
You need to be logged in to use this feature.
Please log in here