Hand battered cod and chips is on the menu at 277 of the retailer’s in-store cafes and adds to the 150 Sainsbury’s products that carry the MSC logo and have been sourced from sustainable fisheries. The cod is caught in the North East Atlantic by Icelandic and Norwegian boats.
Ally Dingwall, Sainsbury’s aquaculture & fisheries manager said: "We’re proud to have the largest range of fish products to carry the MSC logo, whether you’re buying basics fish fingers or Taste the Difference prawns. This move in our cafes is a great step towards strengthening our position as the leading retailer for sustainable seafood."
Toby Middleton, senior country manager at MSC, said: "This is yet another innovative market first for Sainsbury’s, not just for the UK but globally, as the world’s first supermarket to offer MSC certified seafood in their cafés. It demonstrates their seriousness to have all the seafood they sell independently certified by 2020."
Sainsbury’s was the winner of the MSC Fish Retailer of the Year 2014 due to it being the supermarket with the largest number of MSC labelled products across its stores.
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