M&S takes further step in its return to the French market
The launch forms part of the retailer’s ‘bricks & clicks’ strategy, as it returns to the French market with a combined store and e-commerce offer. Later this year M&S will open a new store in the centre of Paris offering a selection of womenswear, lingerie and food. This will be followed by the opening of further stores at strategic locations across the French capital.
Laura Wade-Gery, M&S’ executive director of multi-channel e-commerce, said: “Our plan is to transform M&S into an international multi-channel retailer and it’s absolutely right that our first international website should launch here in France, where we know there’s great awareness of M&S. Returning to this market with an online offer allows customers throughout the country to shop across our product range at any time, from any location and in their own currency.”
The www.marksandspencer.fr site offers local delivery prices across France, Corsica an Monaco and the ability to track the status of customer orders.
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