THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
M&S launches new budget food range

Marks & Spencer has become the latest supermarket to revamp its own label ranges with the launch of a new budget range.


M&S launches new budget food range

The retailer hopes that Simply M&S, a range of everyday food products and kitchen ingredients, will encourage its customers to do more of their weekly shopping at M&S.

The new range, which replaces the Wise Buys label, will offer 800 new and current lines, including fresh meat, fruit and vegetables, eggs, milk and store cupboard ingredients.

M&S said that hundreds of prices have been lowered and many new products added.  Prices will be independently checked by every week to ensure that they are competitive with value ranges offered by rivals such as Sainsbury’s  and Waitrose.

The retailer said there would be no compromise on M&S quality or sourcing standards, with all eggs being free range, all sausages and bacon British, and all tea and coffee Fairtrade.

John Dixon, executive director of Food at M&S, said: "M&S customers come to us for great quality food they can trust – whether shopping for special occasions or for every day eating. We will continue to focus on delivering this through innovation and newness and also offering great value.

"Simply M&S helps us to achieve just this – and increases choice for our customers across everyday food products. It complements our existing ranges and highlights the superb quality and value of M&S Food under one clear brand."

M&S said the packaging will be easy to identify, with most of it being transparent to highlight the quality of the products with the design themed around shopping list style labelling.

The brand will be supported by an extensive marketing campaign using the strap line ‘M&S quality now at prices you’ll love’ and will include TV advertising.


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing