M&S joins O2 location-based marketing scheme
Marks and Spencer has joined forces with O2′s geo-location marketing service which targets customers near its stores.
“You Are Here”, the new mobile based marketing service from O2, sends text or MMS messages to O2 customers who have signed up for the service whenever they are near a participating store informing them of unique deals and offers.
Nicky Fouhy, online marketing manager at M&S, said: “Mobile is already an incredibly important channel for us with over two million people shopping at M&S on their mobile phone last year.
“Proximity marketing is a new and exciting mobile marketing channel that will enable us to offer value to customers and in a targeted and engaging way.”
Shaun Gregory, managing director of O2 media, said: “M&S have been one of the most progressive brands in mobile for some time. They are rewriting the rules for how mobile works with online and other forms of media.”
“Location adds a whole dimension to the mobile marketing opportunity. It’s taking the richness of the medium and delivering something unique that customers really want. I think it will be game-changing for the future of mobile marketing.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here