M&S customers recycle their 100th million hanger for Unicef
Customers at Marks & Spencer have helped the retailer raise Â£370,000 for Unicef through the recycling of garment hangers.
Marks & Spencer said around 100 million hangers have been recycled since the launch of the scheme six months ago by customers opting to leave their hangers behind when shopping.
Kate Bostock, executive director of clothing and home at M&S said: "We’re delighted this scheme is working so well. It’s simple, but hugely effective. For every customer that doesn’t take a hanger, the environment benefits and one of the world’s leading charities benefits.
"It’s now up to us to say a big thank you to our customers and work on ways to make it even more engaging so we can raise more money and make a huge difference.”
David Bull, Executive Director of Unicef UK added: "Unicef UK is overwhelmed by the positive response from M&S customers who have really taken the Unicef partnership to their hearts. M&S customers tend to be green minded, but clearly the added incentive of being able to transform a child’s life, while you shop, is hugely motivating. This is a very strong start to a partnership that we are very proud of."
M&S donates 50p for every £1 saved from hanger recycling to Unicef to fund a new project in the Mymensingh and Dhaka regions of Bangladesh. The project aims to provide clean water, education and healthcare for vulnerable children.
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