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M&S extends Shwopping scheme to businesses

Marks & Spencer is extending its Shwopping clothes recycling campaign into workplaces by launching a dedicated service for businesses.

GENERAL MERCHANDISE

M&S extends Shwopping scheme to businesses

Marks & Spencer is extending its Shwopping clothes recycling campaign into workplaces by launching a dedicated service for businesses.

From next year, the retailer will work with businesses to place clothes recycling Shwop Drops in their offices for a one-day eco drive.

M&S will deliver the Shwop Drops and provide marketing materials such as banners and notices. Oxfam, the retailer's Shwopping partner, will collect the clothing and re-sell, re-use or recycle it, raising funds for its worldwide poverty alleviation work.

Employees donating clothing items will receive an M&S money off voucher.

The retailer launched the Shwopping initiative in April this year and has now seen over two million items of used or unwanted pieces of clothing donated in M&S and Oxfam stores across the UK.

Adam Elman, head of Plan A Delivery at M&S, said: "We've spoken at length with our customers - on Facebook, in focus groups and day-to-day in stores - and they want us to make shwopping as easy as possible, and that's why we're bringing it to offices and workplaces.

"For companies, it a great way to engage with employees and improve your sustainability credentials."
 

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