M&S creates giant clothes mosaic in east London
Marks & Spencer channelled the positive energy of the British public yesterday by creating a giant piece of clothing art at West Ham Park in Londons East End.
Using 2,100 unwanted items of clothing donated to the Shwopping clothes recycling initiative, M&S, local volunteering group Elevation Networks and charity partner Oxfam joined forces to make the world’s largest Union Jack flag clothes mosaic which measured 20 by 10 metres.
An army of local volunteers and children from Hackney in east London raced to complete the build before athletes completed the 10km open water swim race where British athlete Keri-Anne Payne was racing.
Shwopping is M&S and Oxfam’s sustainable fashion initiative which asks consumers to hand in an unwanted piece of clothing to an M&S store every time they buy a new one. The campaign aims to put an end to the one billion items currently ending up in landfill every year.
M&S said that all items used in the creation of the flag will be reused, resold or recycled by Oxfam.
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