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Move over avocados - Waitrose reveals top food trends for 2017

Waitrose has revealed what it thinks will be the top trends in new food products next year as it looks to appeal to its foodie customers.

FOOD & DRINK

Move over avocados - Waitrose reveals top food trends for 2017

The supermarket is predicting that Polynesian food is set to be big in 2017 with Poke, raw fish marinated with lime, sesame and soy, taking on sushi to become the must-eat lunch.

Alternative waters such as birch, bamboo and cactus thrived this year and Waitrose expects the trend to grow even further in 2017 thanks to the drinks brand WTRMLN WTR. Beyoncé bought a stake in the company which produces cold pressed watermelon juice. Waitrose already stocks two variations of watermelon water from MELLO and WOW which it says are already proving popular with customers.

This year Waitrose introduced Matcha green tea to several products such as chocolate bars and juice shots. The supermarket also launched a charcoal bagel in collaboration with celebrity chef Heston Blumenthal. Next year, it expects these trends to become more mainstream as it introduces charcoal to more Waitrose products.

Jonathan Moore, Waitrose executive chef, said: “Our shoppers are adventurous and always enjoy trying something new. So at Waitrose we make sure we’re always on the lookout for the next big foodie trends, such as Poke, alternative waters and charcoal flavoured products. As a nation we eat out and travel more than ever so it’s important we scour the globe for new food and drink ideas for our shoppers to enjoy at home, too.”

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