Mountain Warehouse enjoys record Christmas trading
Like-for-like sales climbed by 13.6% while online revenue increased by 31.8%.
During the period, the company served more than one million customers who collectively bought over 2.5 million items. Bestsellers included hats, gloves, socks and ski jackets.
International sales surged by 71% and accounted for almost 30% of the total.
Mountain Warehouse chief executive Mark Neale said: “Our performance over the festive period was outstanding, putting the seal on another excellent year for the business. I’m pleased to say that we are firing on all cylinders in all our channels: our UK stores, online and internationally. Mountain Warehouse celebrates its 20th anniversary in 2017 and we continue to believe that there is plenty of life in UK high streets.”
The company opened an additional 34 branches in 2016 and now has a total of 262 stores with a footprint in seven countries. Recent openings include Lymington in Hampshire, Lewes in Sussex and a revamped store in Aviemore in Scotland.
Mountain Warehouse increased its pre-tax profits by 36% to £16.2 million in the year to February 2016 on sales of £141.4 million.
The company has confirmed that it will be continuing its collaboration with TV explorer Steve Backshall by launching a third season of children’s clothing for Spring/Summer 2017.
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