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Mothercare grows UK like-for-like sales by 6.5% in second quarter

Mothercare saw its UK like-or-like sales increase by 6.5% in its second quarter as trade was boosted by strong online sales and the retailerÂ’s decision to move its end of season sale into the period.

GENERAL MERCHANDISE

Mothercare grows UK like-for-like sales by 6.5% in second quarter

Mothercare saw its UK like-or-like sales increase by 6.5% in its second quarter as trade was boosted by strong online sales and the retailerÂ’s decision to move its end of season sale into the period.

In the 13 weeks to 10 October, online sales by surged by 20.4% in the UK while total sales edged up 1.8%.

Mothercare also continued to sell a high proportion of products at full price, leading to further growth in gross margins.

Mark Newton-Jones, chief executive of Mothercare, said: "In the UK our digital strategy resulted in strong double-digit growth of online sales, which in turn contributed to the growth in like-for-like sales.

“Our improved and exclusive product ranges in Home & Travel and Clothing & Footwear are supporting our full price trading approach. As a result we were able to go into our end-of-season-sale with less product at discount and so delay the start of the sale until the second quarter. With Christmas now quickly approaching we are gearing up to our peak trading period."

International retail sales in constant currency rose by 5.6% as trade benefited from the delayed end-of-season sale due to the timing of Ramadan and Eid. However, currency headwinds continued to have an impact and retail sales in actual currencies were down 5.3%.

Europe, the Middle East and Latin America all saw growth in constant currencies although Asia was weaker than last year.

Newton Jones said: "The second quarter results are in line with our full year expectations. The UK is continuing to benefit from our strategic initiatives both online and in store, while International has seen the expected improvement in trading."

He added: "These results give us further confidence in our strategy, but there is much more to be done. Our vision remains clear - to be the leading global retailer for parents and young children."

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