THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Mothercare goes online to generate multi-lingual point of sale

As Mothercare looks to further develop the international side of its business, the company has made it easier for its overseas franchisees to create and print marketing material locally by adopting the web-based net.tickIT sign and ticketing solution from Pierhouse

BRANDS

Mothercare goes online to generate multi-lingual point of sale

As Mothercare looks to further develop the international side of its business, the company has made it easier for its overseas franchisees to create and print marketing material locally by adopting the web-based net.tickIT sign and ticketing solution from Pierhouse

A multi-lingual version of net.tickIT has been developed to accommodate any number of translations, which can then be incorporated automatically into Mothercare’s marketing templates to ensure brand compliance. A set of reporting tools is also included so that Mothercare in the UK has full visibility, and control, of what is being produced. All 51 countries in which Mothercare is represented, including Pakistan, Kuwait, India, Taiwan, Jordan, Slovakia, Estonia and Spain, have access to net.tickIT and many are already benefiting from the advantages of the system. 

“With everything available on line it is far easier to create the point of sale in the first instance,” says Emma Saunter, international marketing manager, Mothercare and Early Learning Centre. “Once a new piece of collateral is produced it is saved in the system so that it can be reused and we avoid duplication and also errors. Previously information was supplied on discs and held locally so if information was lost it had to be re-created; now staff simply log on and retrieve it from the main system. 

“As we grow both the number of overseas outlets and countries in which we are represented it was important to find a solution that was fast, scalable and flexible as well as allowing us to have business critical information held in the UK.”

Currently country hubs are creating and printing the POS and distributing it to the relevant shops. However, the plan is for individual stores to log on and print their requirements in-house.

“As more UK retailers are looking to develop their international operations as domestic business toughens, it was important for us to develop net.tickIT as a powerful single data source for all instore marketing communications regardless of output device, geographic location, language or currency,” explains David Jenkins, business development director, Pierhouse.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process