Morrisons sales growth slips over Christmas
Morrisons supermarket has reported that sales grew less than expected in the six weeks to 1 January despite an extra 800,00 shoppers per week visiting its stores.
Sales at stores open over a year rose 0.7%, excluding fuel and VAT, compared with analysts’ forecasts of 1% and growth of 2.4% in the supermarket’s third quarter.
Morrisons said it had continued to focus on providing a combination of quality, sharp prices and innovative promotional offers and added that the board’s expectations for the full year remained in line with expectations.
Commenting on the figures, CEO Dalton Philips said: "I am pleased that in a difficult trading environment we have continued to grow our business and have delivered another good performance in a very tough market. At Christmas, when customers are even more focused on great quality food at outstanding value, we really need to serve our customers well. We’ve done that and I thank all our 130,000 colleagues for their outstanding efforts."
Email this article to a friend
You need to be logged in to use this feature.
Please log in here