THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Morrisons to launch new clothing range

Morrisons is to launch its first clothing range as it looks to expand its non-food offering in stores.

GENERAL MERCHANDISE

Morrisons to launch new clothing range

Morrisons is to launch its first clothing range as it looks to expand its non-food offering in stores.

The new Nutmeg range will go on sale in around 100 Morrisons stores from March 2013 and will be "no-nonsense, fashionable and simple for customers to buy." The initial launch will include a range of children’s clothing and adult essentials.

Morrisons has recruited a 50 strong team to develop the range including several executives who have joined  from other supermarkets and high-street fashion retailers.

The team will be led by director of clothing Tim Bettley who joined Morrisons from fashion chain Peacocks earlier this year. Bettley said: "We want to offer a different approach from other supermarkets with simple hard-wearing fashion 
that is easy for customers to 
pick up while they are doing
 their food shop. This is a great opportunity because Morrisons shoppers are looking for a fresh approach to supermarket fashion."

The supermarket has opened  a new headquarters for Nutmeg in Coalville near Leicester which the clothing team is due to move into today.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019