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Morrisons to cut fresh food prices by as much as 12%

The Morrisons supermarket chain is embarking on a new phase in its Price Crunch campaign by cutting the price of essential meat and poultry products by an average of 12%.

GENERAL MERCHANDISE

Morrisons to cut fresh food prices by as much as 12%

The Morrisons supermarket chain is embarking on a new phase in its Price Crunch campaign by cutting the price of essential meat and poultry products by an average of 12%.

The latest round of price cuts includes nearly 130 top selling cooked meat, fresh meat and poultry products along with more than 30 fruit and vegetable lines.

The supermarket said the price cuts on ham and other cooked meats will help families whose children will be returning to school with packed lunches this week.

Andy Atkinson, Morrisons customer and marketing director, said: “Meat is one of the priciest items in families’ shopping baskets and as kids go back to school the cost of packed lunches is an added cost.

“We’re a British company, making our own ham and buying our own cattle here in Britain. By doing this efficiently ourselves we can pass much-needed savings on to customers.”

The cuts come as the British Retail Consortium announced that food deflation accelerated to a record low in August by falling 1.1% from 0.8% in the previous two months.

 

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