THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Morrisons starts to build its online non-food business

Kiddicare aquisition is the first stage of Morrisons e-commerce strategy.

CITY & CORPORATE

Morrisons starts to build its online non-food business

Kiddicare aquisition is the first stage of Morrisons e-commerce strategy.

The acquisition of Kiddicare includes the rights to its highly regarded technology platform, for a total consideration of £70 million.  
The company will continue to trade separately as kiddicare.com, led by Scott and Elaine Weavers-Wright, who will pursue an ambitious growth agenda.

Kiddicare, founded in 1974 by Neville and Marilyn Wright, is the UK's leading specialist online retailer of baby products.  Turnover in the last full financial year (2010) was £37.5 million and has grown by 75% in the past three years using leading web technology and picking software.  Over 80% of sales are now through the online channel.

The company owns a new state of the art freehold distribution facility and operates the largest baby nursery equipment retail store in Europe based in Peterborough, comprising 160,000 square feet of warehouse, retail and office space.

Morrisons intends to build its online non-food business, developing the kiddicare.com platform and management team, launching its first products in 2012.

Dalton Philips, Chief Executive of Morrisons, said, "This acquisition brings not only a respected, successful and fast growing specialist retailer into the Morrisons group but also a robust, scalable and highly advanced technology platform around which we can begin to build our e-commerce offer.

"We are delighted to welcome Scott and Elaine Weavers-Wright to Morrisons, along with their team.  They are two of the most talented and respected operators of online retail today and their experience and track record with Kiddicare.com has been outstanding.   Their knowledge and expertise will be invaluable as Morrisons builds its online business."

Scott Weavers-Wright, Chief Executive of kiddicare.com, said, "Elaine and I are extremely excited about partnering with Morrisons to accelerate the pace of future growth at kiddicare.com and look forward to working with the Morrisons team to develop their on-line offer. There are fantastic synergies between the two businesses and our platform will allow both brands to enjoy future success and to continue to deliver an unrivalled customer experience."

The acquisition is subject to certain conditions which, if not satisfied by 23 March 2011, would allow Morrisons to terminate the agreement.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process