The format will be used in all new stores from September and will be fitted into a number of existing stores.
The supermarket is investing in its cafes as it aims to attract some of the 10.7 million customers who visit its stores but may not use its cafés. Morrisons said the new format led to a 40% increase in footfall in the first week when fitted into its café in Ripon.
Morrisons currently has 392 cafes in its stores across the UK. The new format features a new design and layout that includes casual dining tables and chairs, and soft seating and sharing tables. There is also moveable seating to allow buggies and wheelchairs to be wheeled up to tables, and a new patisserie style counter.
In addition, customers are being offered access to free Wi-Fi and free refills when they buy freshly ground coffees.
The café menu has also undergone a redesign. Traditional Morrisons classics such as fish and chips are still available, but a range of new low-calorie meal options including fresh salads have been added with more of the fresh ingredients coming from Morrisons Market Street.
Darren Smith, Morrisons café customer planner, said: “The way customers use cafes has changed and we have responded to that. Today’s discerning shoppers want free Wi-Fi, healthy meal options and an environment where they feel comfortable alone or with friends or family. The new concept builds on the formidable reputation our cafes already enjoy.”
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