Morrisons relaunches produce range
Morrisons is introducing a new Fresh brand across all of its fresh produce lines as part of a two-year overhaul of its own-label range.
Using consistent colourways, the new ‘Fresh’ packaging design focuses on the supermarket’s commitment to British sourcing and features refreshed on-pack customer messaging to improve clarity.
Andrew Garton, head of produce at Morrisons explained: "Our produce offer is the first thing our customers see as they enter our shops and we’re confident they will be blown away by the new range.
"We care passionately about sourcing the best quality produce for our customers and are committed to sourcing British wherever possible. This launch is the culmination of months of research and development and we look forward to hearing what our customers think."
The new range will roll out from 16 April and follows the refresh of the supermarket's prepared salads, vegetables and fruit earlier this year.
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