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Morrisons’ café outlets now serve 800,000 customers 35 million meals each year, turning over £225 million.

The supermarket said its foodservice business now ranks in the top ten largest by turnover and seventh largest in the UK by outlet.

Darren Smith, Morrisons Café customer planner, said: “Morrisons has the most popular supermarket cafés. The opening of our four-hundredth café ranks us as the seventh largest UK operator. Our formidable reputation is testament to our sound menu offer, helpful staff and loyal customer base.”

Last September, Morrisons launched a new café concept which is being applied in all new and existing stores. The supermarket said footfall in trial cafés has increased by 25%.

 

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