THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
KNOWLEDGE CENTRE
PARTNER DATABASE
ABOUT US
CONTACT US
REGISTER
Morrisons offers free meals for kids and 'small talk' guides

Morrisons is giving away free meals to children in its cafes over the summer as well as a guide to 'small talk' to keep kids entertained while they eat.

FOOD & DRINK

Morrisons offers free meals for kids and 'small talk' guides

With the list of conversation openers developed by Dr Amanda Gummer, an expert in child development, play and parenting, Morrisons said the questions are designed to avoid one word answers and fire the imagination of children. 

The supermarket decided to help parents after new research revealed that 64% said they often struggled to get their children to give more than a one-word ‘yes’ or ‘no’ answer to any questions.

Meanwhile, almost a quarter of parents said they wanted to make more of meal time conversations with their children.

Gummer’s top questions to avoid mono-syllabic answers are ‘if you could have a superpower, what would it be?’ and ‘who is your hero and why?’.

The ‘small talk’ guide will be available to families while they are waiting for their food order. 

Anna Lane, head of customer experience for Morrisons, said: “We know that some parents are looking for help feeding and engaging their kids in the school holidays. We hope that Dr Gummer’s questions for kids will help parents create exciting conversations and we hope that our free meals will take the strain off the family budget in August.”
 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe for retail news

RETAIL EVENTS

GDPR for Marketing Forum 2018
GDPR for Marketing Forum 2018
25th May 2018
Cavendish Conference Centre, London WG1 9DT
Hear how to put your best foot forward as a retail marketeer once GDPR kicks in.
Retail Customer Engagement Summit
Retail Customer Engagement Summit
5 June 2018
Cavendish Conference Centre, London W1
The 9th Annual Retail Customer Engagement Summit
Dentons Future of Retail Law Conference 2018
Dentons Future of Retail Law Conference 2018
14th June 2018
The Altitude SW1P 4RS
Dentons Future of Retail Law Conference 2018
Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018