Morrisons' like-for-like sales up 1.6% in third quarter
Morrisons saw its like-for-like sales excluding fuel grow by 1.6% in its third quarter as it invested in pricing and improving the shopping trip for customers.
In the 13 weeks to 30 October, total sales excluding fuel declined by 1.2% which was a reflection of the continuing impact of supermarket closures and the retailer’s exit from its M Local convenience chain.
Morrisons said it had continued to improve the shopping experience in the period which had helped to attract more customers. Like-for-like transactions rose by 4.1%.
It also invested in becoming more competitive which meant prices fell during the quarter, with deflation of 1%.
During the period, Morrisons launched 'The Best' premium range and is planning to expand the range with more products in the run-up to Christmas.
David Potts, Morrisons chief executive, said: "Our like-for-like sales have now been positive for a year, which is thanks to the hard work and dedication of the whole Morrisons team. There is a lot more we plan to do. We will keep investing in becoming more competitive and improving the shopping trip, and I am confident we will serve our customers even better during the important trading period ahead."
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