Morrisons launches 'Morrisons More' card
Sent to existing cardholders, the Morrisons More card gives customers five Morrisons More Points per pound spent in store.
When customers earn 5,000 points, they receive a £5 voucher which is being branded as the Morrisons Fiver.
Morrisons More card holders will for the first time earn points every time they shop in Morrisons cafes, earning five Morrisons More points for every £1 spent. Customers will also earn 10 points per litre of fuel, five points for every £1 spent in the supermarket’s flower shops, garden centres and pharmacies, and extra points on promotions in store and online.
Morrisons’ marketing and customer director Andy Atkinson said: “We have listened to what our customers tell us they want from a Morrisons loyalty scheme. They enjoy earning points every time they shop with us and being rewarded with £5 vouchers – their Morrisons Fivers. But they also said that they want to earn points across our stores, including in our customer cafes.''
The supermarket said customers’ points on their existing card will be automatically transferred over to their new card.
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