Morrisons increases milk price to support farmers
In a move to support dairy farmers, Morrisons has confirmed that it will increase the retail price of its standard four pint fresh liquid milk from 89p to £1 and the price of its Milk for Farmers range from £1.12 to £1.23.
The supermarket is also raising the price it pays to dairy farmers on all of its own-brand fresh milk and Milk for Farmers.
Rick Bourne, Morrisons dairy director, said: “We believe that customers are now ready to pay a little extra to support the dairy sector. Combined with the launch of Milk for Farmers range, which is now nearly three times more popular than Evian in our stores, we are doing our bit to support the dairy industry at this difficult time.”
Morrisons buys its liquid milk from Arla Foods and Dairy Crest, which is all produced on British dairy farms.
Jonathan Ovens, Arla Foods amba farmer board director, said: “As dairy farmers, we welcome the news from Morrisons at a time of an unprecedented pressure for dairy farmers. We appreciate the continued commitment that Morrisons has given to our cooperative and its principles.”
Meurig Raymond, NFU President, added: "We welcome this latest move which recognises the need to increase the sustainable price back to farm, at this difficult time. The whole industry needs to ensure that farmers supplying milk for all dairy products, not just liquid milk, are treated fairly during this market downturn.”
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