Morrisons helps RNIB with free book giveaway
Morrisons has teamed up with the Royal National Institute of Blind People, the Daily Express and publisher Walker Books to give away more than 70,000 free childrenÂ’s books this summer.
The giveaway is part of Read for RNIB Day, the RNIB’s annual fundraising campaign which aims to improve accessibility of books for blind and partially sighted people.
On Saturday 10 August, copies of the Daily Express will include a voucher which can be exchanged at Morrisons stores in England, Scotland and Wales (except M Local) for a special Read for RNIB Day copy of the children’s classic ‘We’re Going on a Bear Hunt’ by former children’s laureate Michael Rosen.
The RNIB argues that blind and partially sighted people face a limited choice of books with latest statistics revealing that only 7% of all books are fully accessible.
Through its National Library Service, the charity produces and distributes more than 1.6 million books every year in accessible formats such as braille, unabridged audio and giant print. RNIB also works closely with publishers and the e-book industry.
RNIB’s chief executive Lesley-Anne Alexander said: "We are delighted to be working with Morrisons and the Daily Express to give away copies of We're Going on a Bear Hunt. Blind and partially sighted people face a significantly limited choice of books in accessible formats but by taking part in Read for RNIB Day on Friday 11 October people can help us to change the story."
The Read for RNIB Day invites people to get involved in a variety of fun fundraising activities, from Mad Hatter’s Tea Parties and ‘come as a character’ fancy dress days to literary lunches and reading group challenges.
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