Morrisons extends its online grocery deliveries to London
Morrisons has extended its online grocery delivery service to include North London.
The supermarket said it can now offer delivery slots for postcodes across the capital from Ealing to Essex. Deliveries will begin on 9 July 2014.
As it moves into London, the supermarket said it will look to maintain its 95% success rate for delivering on time.
Simon Thompson, managing director for online food at Morrisons, said: “We’re aware that we’re up against other more established services and the competition is fierce. However, our online distribution model is different to the other major supermarkets, and is already delivering an industry-leading service to customers.”
The move comes just three weeks after Morrisons began making its first drop-offs around Manchester and Hull. The supermarket launched its first online grocery deliveries on 10 January.
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