THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Morrisons hails best Christmas performance in seven years

The Morrisons supermarket chain has reported that like-for-like sales excluding fuel rose by 2.9% in the run-up to Christmas to mark its strongest festive performance in seven years.

FOOD & DRINK

Morrisons hails best Christmas performance in seven years

The Morrisons supermarket chain has reported that like-for-like sales excluding fuel rose by 2.9% in the run-up to Christmas to mark its strongest festive performance in seven years.

In the nine weeks to 1 January, total sales excluding fuel increased by 2% despite the continuing impact of store closures.

Like-for-like transaction growth was strong, up 5.2% year-on-year during the period.

The supermarket said the growth was a result of an improved shopping experience for customers both in its stores and online. During the period, Morrisons.com achieved its biggest ever week for sales.

David Potts, Morrisons chief executive, said: "This Christmas we made further improvements to the customer shopping trip. We stocked more of what our customers wanted to buy, more tills were open more often, and product availability improved as over half of sales went through our new ordering system. Both like-for-like and total sales grew, which was very encouraging.

"Eighteen months ago, I said that this would be a colleague-led turnaround, and our improving performance is entirely due to the continuing hard work of the Morrisons team of food makers and shopkeepers. I would like to thank all colleagues for making Christmas and New Year extra special for our customers."

Morrisons said its new 'Best' range is proving very popular, with over half of customer baskets including at least one 'Best' item. The supermarket launched over 100 new 'Best' products for Christmas shoppers in addition to the first 470 products launched last autumn.

The supermarket now expects its 2016/17 underlying pre-tax profit to be ahead of consensus and in the range of £330 million to £340 million.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues