Morrisons cuts prices of over 1,000 products
The supermarket said the move was in response to customers’ concerns about prices rising in the wake of the Brexit vote.
Morrisons is dropping the price of meat, poultry and oven fresh food by an average of 12%, fruit and vegetables by an average of 17%, and health, beauty and baby products by an average of 27%.
There will also be price cuts across a wide range of other categories.
Andy Atkinson, Morrisons customer and marketing director, said: "We are constantly listening to our customers and know they are concerned about whether food prices will go up following the Brexit vote, especially on imports.
“Morrisons is unique as a food-maker and shopkeeper, and unlike the rest of the industry manufactures food, both in our own food processing plants and our 500 stores. We are British farming’s biggest supermarket customer, which means we can better control our prices, and this latest round of crunches demonstrates our commitment to offering the best possible value to our customers this summer."
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