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Morrisons appoints new fresh food director

Morrisons has appointed Andrew Pleasance as its commercial director for fresh food. Pleasance will replace Chris Walker who will leave the supermarket next month to join Boparan Foods.

GENERAL MERCHANDISE

Morrisons appoints new fresh food director

The supermarket said that Pleasance had been the driving force behind Morrisons Fresh Lab concept, which looks at  new and innovative ways of retailing fresh food. In his new role, he will be responsible for  commercial operations in bakery, meat, fish and produce.

During the past year Pleasance has introduced a number of changes to the Fresh Lab concept  resulting in sharp sales increases in the produce, butchery,  flower and deli departments.

Morrisons group retail director Mark Harrison said: “The innovations developed by Andrew at our Fresh Lab have delighted our customers in Leeds and it is now time to take these to our other stores in the UK.”

He added: “In his new role, Andrew will be instrumental in developing our fresh food offer throughout our store network.”

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