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Morrisons acquires fresh meat facility

Morrisons has a taken a further step in its quest to become the UK’s largest fresh food manufacturer by taking full ownership of a major fresh meat facility.

GENERAL MERCHANDISE

Morrisons acquires fresh meat facility

Morrisons has a taken a further step in its quest to become the UK’s largest fresh food manufacturer by taking full ownership of a major fresh meat facility.

The supermarket chain has acquired the remaining 49% stake in Farmers Boy Deeside from Yorkshire meat producer Cranswick.

The purchase of the facility, which produces around 1.5 million packs of sliced ham and poultry each week, is part of a £200 million investment in food manufacturing by Morrisons over the next three years.

Morrisons and Cranswick took joint ownership of the site in 2010 and since then have invested £30 million in expanding its capacity and capability. The 175 sq ft factory in North Wales now employs 600 people, enabling Morrisons to manufacture more products in-house rather than having them made by third parties.

Commenting on the acquisition, Morrisons group manufacturing director Martyn Fletcher said: "We have worked closely with Cranswick over the past 18 months to grow this site in Deeside and would like to thank them for their fantastic support in developing a state-of-the-art facility."

Morrisons is also planning to revamp its cooked meat range this summer. A spokesperson said: "We are re-launching thousands of Morrisons products, improving the quality in each area and also looking to bring something different to the market wherever possible . The cooked meat range is one part of this and will see us introducing new products like ready-to-eat chicken."

The supermarket is currently the second largest fresh food manufacturer in the country behind Vion UK. 

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