Morrisons acquires former Best Buy stores for Kiddicare
The supermarket is to invest £15 million in converting the stores for the mother and baby products retailer with the first store set to open in the autumn of this year.
Morrisons is taking over the sites from Carphone Warehouse which closed the Best Buy stores earlier this month. Currently Kiddicare has only one store in the UK which is its flagship in Peterborough.
Kiddicare chief executive Scott Weavers-Wright said: "These 10 flagship stores will put Kiddicare within easy driving distance of nearly a third of the UK population.
"As well as being fantastic destination superstores for families across the country, they are the ideal platform for Kiddicare.com to lead the baby market by giving a true multi-channel experience."
Morrisons, which bought Kiddicare for £70 million last year, has ambitions to make it the leading brand for mother and baby products in the UK.
The new stores will create around 700 jobs.
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