Morrisons raises £7 million for Save the Children
Morrisons has raised over £7 million for Save the Children in what is the supermarkets most successful charity partnership to date.
The partnership has run for three years after Save the Children initially became the supermarket’s charity of the year in April 2011. Since then Morrisons’ staff and customers have continued to raise money for the charity, with funds reaching a record-breaking total in the partnership’s final year.
Last year, Morrisons became the largest supporter of Save the Children’s work in the UK with the money raised being used to fund the charity’s Families and Schools Together programme which encourages families, schools and communities to build stronger bonds to ensure that children get the support they need to do well at school.
The partnership is also funding the charity’s crisis grants programme Eat Sleep, Learn, Play! which helps families with young children who are struggling to buy basic household items such as cookers and beds.
Morrisons chief executive Dalton Philips said: “I am so proud that Morrisons colleagues and customers have raised an incredible £7 million for Save the Children since 2011 as part of our ‘Raise a Smile’ partnership. It has been a fantastic partnership that has enabled Save the Children to reach more families in the UK than ever before and has transformed the lives of children and families living in our local communities.”
Save the Children chief executive Justin Forsyth added: “Everyone at Save the Children has been completely overwhelmed by the enthusiasm and commitment of Morrisons colleagues and customers over the past three years. It will leave a lasting legacy in the UK and internationally for many years to come. Thank you from everyone at Save the Children.”
In addition to supporting the charity's work in the UK, the partnership has also raised funds for Save the Children’s Emergency Appeals, including appeals for the Japanese Earthquake and Tsunami, the food crises in East and West Africa, and most recently the Syria Crisis and Philippines Typhoon Appeals.
Morrisons’ staff and customers raised funds in a variety of ways including bake sales, fitness challenges, bucket collections and product donations.
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