Morrisons launches M Kitchen frozen range
Morrisons has extended its M Kitchen convenience range to include frozen meals. The move forms part of the wider M Kitchen roll out which will see more than 300 recipes available in the supermarketÂ’s stores.
The M Kitchen chilled range was launched by Morrisons late last year and features "restaurant quality" recipes from five of the UK’s leading chefs including Aldo Zilli and Pierre Koffmann.
The new M Kitchen frozen convenience range of English, Chinese, Indian and Italian meals developed by Morrisons executive chef Neil Nugent and his team, comprises 29 classic dishes such as Satay Noodles, Cumberland Pie, and Sundried Tomato & Mascarpone Pasta. All items in the range will be priced at £2.00 or two for £3.00, and £3.50 for the family-sized options.
Morrisons group commercial director Richard Hodgson said: "The launch of M Kitchen frozen range is another important step forward for Morrisons, growing a range of products that customers will literally want to cross the road to buy, making Morrisons a destination for dining in."
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