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Morphe to open North West flagship at Liverpool ONE

US beauty retailer Morphe Cosmetics is to open its first store in the North West on Liverpool ONE’s Paradise Street this summer.

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Morphe to open North West flagship at Liverpool ONE

US beauty retailer Morphe Cosmetics is to open its first store in the North West on Liverpool ONE’s Paradise Street this summer.

The 3,000 square foot flagship will be the brand’s second store outside of London and will offer Morphe’s full range of professional grade make-up and brushes. 

Mark Spillman, Morphe general manager EMEA, said: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”

Morphe will join international brands such as Arket, & Other Stories, COS, Footlocker and Armani Exchange, all of which chose to open stores at Liverpool ONE last year.

Alison Clegg, director of asset management at Grosvenor Europe, added: “Morphe has an impressive, ever-growing and loyal fan-following and is a perfect fit with how Liverpool ONE has evolved. The brand brings something new to our offer that will appeal to visitors from across the region. This is a great start to 2019.”

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