Morleys Stores Group to implement new loyalty solution to boost sales
Morleys Stores, the independent London department store group, is to implement the Futura4Loyalty and stock management solution across its estate.
The group, whose stores include Elys of Wimbledon, Morleys in Brixton and Tooting, Roomes of Upminster, James Selby, and Bodgers of Ilford, will begin the roll-out by implementing Futura4Loyalty in the Elys beauty department.
Managers at the store will offer customers a range of cash based rewards to exchange for free products in addition to exclusive invitations to shopping and beauty events.
Neil Stockton, Morleys’ group finance director, explained: “Futura4Loyalty will entice our customers to stay loyal and spend more, in return for some great rewards, and this will be one of the ways we continue to improve our like for like growth, hopefully giving us an extra 3-5% of sales for the Ely’s Store.”
For Morleys, software is just part of the solution. Getting the marketing activity right and generating a good customer response is also key.
Stockton added: “We’ve already got a software platform that we’re happy with, so it makes sense to use Futura’s integrated solution rather than choose an unproven external party. If successful, we’ll be rolling out the scheme across our other stores.
“Ensuring a common technology platform across the group will improve data accuracy and give the management team a single consistent view of the business to improve decision making. Real time information will help us spot trends more easily, avoid lost sales and achieve optimal stock levels across all our channels.”
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