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More grandmas using the internet and apps to save money: new study

New research from Asda has shown that 85% of grandmothers over the age of 60, and almost half of the over 70s, have turned to the internet and apps to save money.

GENERAL MERCHANDISE

More grandmas using the internet and apps to save money: new study

New research from Asda has shown that 85% of grandmothers over the age of 60, and almost half of the over 70s, have turned to the internet and apps to save money.

The lastest Asda Mumdex study, which polled over 5,500 mums of all ages across the UK, also shows that nine in 10 younger mums are using the web to make their income stretch further.

The study found that nine out of 10 mums said they had turned to the internet to shop around in recent weeks while 78% of 20 to 29 year-old mums admitted to shopping online via smartphones recently. In addition, half of mums said they had used money saving apps of late.

Hayley Tatum, Asda’s executive people director said: “Mums of all ages are now turning to technology when it comes to managing the household budget. It’s refreshing to see that smartphone apps and comparison sites are not exclusive to the younger generation, and in general mums are feeling much more optimistic as they find effective ways to make the pound in their pocket stretch further.”

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