Mood Media gives New Look wall-to-wall fashion
First installation of MicroTiles in a retail fashion store across UK and Ireland
In-store media specialist Mood Media Corporation has created eye-catching visual media content and installed the first ‘MicroTiles’ wall in a retail environment across the UK and Ireland in fashion retailer New Look, which is opening its flagship store in Dublin this month.
Mood Media has developed animated content to broadcast through MicroTiles to promote the breadth of New Look’s product range and compel shoppers to go downstairs, where New Look has one of the largest and most visually appealing store areas in the shopping centre.
It created a customised New Look sound track to enhance the label’s on-trend brand, broadcasting it across all stores, and is working with the New Look marketing team to gain clearance on all music tracks used for their recently launched TV campaigns – currently broadcasting New Look’s winter range of boots, knitwear, coats, social and party-wear.
MicroTiles provide a digital canvas for high resolution screens to display engaging and exciting marketing content, and are a cutting edge visual technology developed by Christie. They can be arranged into almost any shape, including walls, columns, diagonals and steps to create eye-catching in-store displays.
The flagship New Look store opened in Dublin’s Jervis Street Shopping Centre on November 5th and the in-store media ensures customers are aware of the wealth of product in the store’s huge downstairs shopping area.
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