Mobile shopping provides boost to growing private sales sector website BrandAlley
The private sales etailer has announced a 20% growth in revenue for the first half of the year to £14m, with the advent of mobile aiding growth for the business.
BrandAlley launched the private sales model into the UK four years ago and M-commerce is providing even more opportunities for members to shop the company’s five daily sales.
BrandAlley chief executive Rob Feldmann said,” The average basket size across all transactions has grown 21% this year to £76 reflecting the higher quality of sales BrandAlley is now able to offer customers through its strong relationships across fashion, beauty and homeware brands.
Feldmann added: “The private sales model was a complete unknown when we first launched and we have really opened up a new way of shopping for the online shopper and a profitable way for brands to sell their stock. We now see strong growth coming through mobile with many customers shopping on the site on their way into work to avoid missing popular sales.”
M-commerce has created a new breed of shopper; the commuter shopper, who is shopping between 7am and 9am on the bus or train on the way into work. A growing number of BrandAlley customers are also now shopping on their i-pads as they relax at home, bringing a second spike in traffic each day from 7pm. This shopper is the highest spender with the largest average basket size.
During some of the heaviest rain in June BrandAlley also saw a 60% increase in unique visitors as the wet weather kept shoppers indoors and online. BrandAlley is now expecting a significant uplift in sales during the Olympics particularly from the London workforce who will be working from home to avoid long commutes.
Make sure you attend the Retail Bulletin's 2nd Mobile Retailing Summit 26th September 2012. The theme of the day is: Improving sales, loyalty and customer experience in an increasing mobile marketplace.
Speakers confirmed include: Nick Marley, Head of Web and Mobile Ecommerce, Waitrose.com •Kate Cuthbertson, Head of Mobile Innovation, ASDA •Jonathan Wall, Group E-Commerce Director, Shop Direct Group •Nick Darby, mCommerce Manager, Clarks •Andy Towers, Head of Product Development, Thetrainline.com •Andy Letting, Head of New Channels, Ladbrokes •Fraser Davidson, Director, Javelin Group •Damian Stafford, Co-founder, Mobileweb Company •Martin Beasley, Principal Consultant, Retail, FICO
Click here for further details.
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