THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Mobile now accounts for all online retail sales growth: new study

New research has suggested that online retail has reached a tipping point with all online growth coming from sales via mobile devices.

GENERAL MERCHANDISE

Mobile now accounts for all online retail sales growth: new study

New research has suggested that online retail has reached a tipping point with all online growth coming from sales via mobile devices.

IMRG and Capgemini, which together publish the monthly IMRG-Capgemini e-Retail Sales Index, have for the first time been able to strip out all mobile data from overall online retail sales. The analysis reveals that since the first quarter of 2011, total online retail has averaged around 15% growth, while figures excluding mobile transactions have seen a steady decline to flat-line in the second quarter 2013. It also shows that 23% of all online retail sales in the second quarter of 2013 came from mobile devices.

IMRG and Capgemini are now raising their forecast for online sales in 2013 to 15% growth, due to the fast growth of mobile commerce.

The figures show that while tablet devices accounted for 85% of mobile sales in the year-to-date, smartphones saw the biggest rate of growth, rising 210% compared with 130% for tablets during the second quarter of 2013 over the same period in 2012. In addition, the retailers surveyed reported that the lines between mobile technology are becomingly increasingly blurred as tablets become smaller, smartphones get larger and laptops can be converted to tablet devices.

Tina Spooner, chief information officer at IMRG, said: “Online retail is a sector that sometimes receives a strong boost from supporting technology and mobile is certainly providing that at the moment. The latest findings, together with the continuing trend of triple-digit growth in mobile commerce, provide clear evidence of a culture change in digital shopping. Smartphones and tablets offer the kind of experience the modern consumer wants – quick access, wherever and whenever they want it. Second screening in front of the TV has turned online shopping into a leisure activity that is fully compatible with our home entertainment lifestyles.”

Commenting on the analysis, Dune e-commerce director Kate Smyth said: "The findings from the IMRG study completely agree with what we have been seeing at Dune, mobile and tablets are becoming the dominant devices used to interact with a brand online. Mobile has been our priority for a while and the possibilities are really exciting. We have a mobile version of the site, developed content designed for touch and we use mobile technology in store to help locate stock and reduce queues - but the roadmap for mobile and tablets is key as the devices become part of every household.” 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process