Mobile Fun extends its reach to 12 more countries
After adding websites for the USA and Italy to its international portfolio in 2012, Mobile Fun launched its "MF20" initiative to accelerate its expansion plans by opening 20 further international websites by March 2013.
The company said its international websites contribute more than 36% of total order volumes. During the fourth quarter of 2012, Mobile Fun received over 46,000 orders on its international websites, which was up 57% on the fourth quarter of 2011. The company expects this growth trend to continue as the new websites provide a platform for accelerated future growth.
Richard Moore, Mobile Fun’s head of international, said: "We selected our new territories based on existing customer demand and growth potential. We now have the infrastructure in place to start realising our goal of becoming the leading global online retailer for mobile accessories.
"Our websites for Australia and the Nordic countries were launched in late 2012 and have already exceeded initial targets; our presence in emerging economies, such as Brazil and China, offers us access to fast growing e-commerce markets around the globe."
The online retailer now has dedicated language and currency websites for 27 countries, while shipping orders to over 50. Mobile Fun is forecasting £1.2 million EBITDA for the current financial year.
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