THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Mobile drives 11% increase in online searches

Retail search volumes grew 11% in the first quarter of 2012 driven by a 132% increase in mobile and tablet searches.

GENERAL MERCHANDISE

Mobile drives 11% increase in online searches

Retail search volumes grew 11% in the first quarter of 2012 driven by a 132% increase in mobile and tablet searches.

The figures from the British Retail Consortium (BRC)-Google Online Retail Monitor also showed a 57% rise in search volumes from overseas consumers in the quarter compared with the previous year.

Search volumes on mobile and tablets reached their peak on 2 January during the January sales. There was also noticeable peak in retail searches on the devices two weeks before Mother's Day on 4 March.

The BRC said total search volumes grew at their fastest rate for health and beauty and food and drink related items in the quarter, which were up 21% year-on-year. For mobile, growth in search volumes was highest for food and drink, up by 172% year-on-year.

Stephen Robertson, director general of the British Retail Consortium, said: "Squeezed household budgets mean customers are turning more and more to the internet to research what they're buying and look for best value. Being able to check competitors' goods and prices while they're in a store is a big part of the continuing boom in retail searches via mobiles and tablets.

"It's a sign of these tough times that this isn't restricted to major purchases – the biggest growth in mobile retail searches is on food and drink as people compare different offers. The number of overseas consumers searching for UK retailers has soared 57% for this quarter compared with the same period a year earlier."

Peter Fitzgerald, retail director at Google, said internet search traffic from developing countries had more than doubled in the quarter with increases in search volumes from Mexico and Pakistan rising 135% and 101% respectively. He added that the growth underscored the importance of retailers developing their interntional brands.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process