Mobile advertising revolution is just around the corner
Growth has been more limited, however, for businesses seeking to use the web and mobile to drive footfall locally. All this is now changing.
The launch of Geocast’s local, mobile and web advertising solution enables advertisers to directly target customers local to their business and even those passing through.
In the past, creating a local ad campaign relied on the diminishing circulations of regional newspapers, immeasurable radio advertising, or the outdoor options available. Local digital advertising gives advertisers access to customers on the high street just when they’re looking for your product or service.
In the last two years there has been a groundswell in the adoption and use of vouchers, principally through the web, however increasingly customers are beginning to understand mobile internet as a medium. Consider not only being able to let customers round the corner know you’re there and can sell them what they’re looking for - but also being able to offer them an immediate incentive to cross the threshold – a mobile voucher to redeem against their purchase.
Geocast’s service is straightforward and costed on a performance basis – when your customer actually engages with that ad. Simply create ad copy and voucher offering, include photos or bar codes, target your ad by entering the locations you wish to hit and distribute it with a click of a button to online and mobile networks with access to over 30 million potential customers. The self service interface gives complete control over a campaign and total flexibility.
Restaurant chain s&m cafes has been working with Geocast to increase footfall to its five London restaurants. Judy Elvey from s&m cafes said, “The internet has been significant in changing the way people select restaurants, although increasingly our customers are making choices from apps on their mobile handsets too. It is important that you look at your customer mix – ours are young with lots of City ‘boys with toys’ using their mobile phone for information is second nature. A voucher delivery service like Geocast which recognises where they are and then serves up a relevant offer is clearly a more elegant way to appeal to our diners. We track the impact of this form of promotion and it currently accounts for 11% of our business.”
According to Brad Liebmann, CEO of Geocast, “We believe mobile advertising will overtake internet advertising within 5 years. This will be driven by early adopters who realise the benefits of location based advertising as a quantifiable marketing tool. It is these smart businesses who will drive the success of mobile advertising to a place we never thought possible.”
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