Müller targets top ten sales opportunities with actionable insights from Salesout
The web-based portal from SalesOut illustrates the distribution and sales of Muller's products to independent retailers through wholesale distributors. Presenting sales data for independent retail and catering customers in tables that show distribution, sales, category performance and SKU performance, SalesOut automatically identifies and critically, quantifies, the potential sales uplift from any independent store for any given product. In turn, this enables a quick and informed decision to be made on the cost of sale versus return on investment to target the sales activity for maximum return.
Muller is actively using the portal to gain invaluable insight into sales performance across the entire range of Muller products. Against a background of economic downturn, reduced consumer spending and fierce competition from other FMCG suppliers and retailers' own-branded products, Mϋller is harnessing this invaluable source of customer and performance insight to identify gaps in the distribution of its products across the Nisa customer base, and target sales opportunities in the independent sector.
Ross Davison, Nisa Account Manager at Muller, says, “SalesOut has become an indispensable tool for the Nisa Account Manager, whose role it is to maximise sales across the Nisa customer base. Without SalesOut, we would have no visibility of our products or the category, or indeed their performance, across thousands of stores making it extremely difficult to see where the biggest sales opportunities lie.”
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