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Missguided launches second collection with Nicole Scherzinger

Online women’s fashion retailer Missguided has launched its second collection in collaboration with singer Nicole Scherzinger.

GENERAL MERCHANDISE

Missguided launches second collection with Nicole Scherzinger

The new collection launches seven months after the first which saw 25,000 people sign up for an early preview online.

Featuring 35 pieces, the collection includes sleek party dresses with subtle sequin embellishment and runway-inspired gold chain detailing, as well as a range of co-ordinates and separates such as cut-away body suits, black sequin joggers, and a boxed biker jacket with ribbed sleeve detailing.

Missguided has enjoyed substantial growth since its launch five years ago with revenues reaching £51 million this year. This month, the company is predicting an 85% increase in sales since March. 

Earlier this week, Misguided founder and managing director Nitin Passi was awarded Emerging Entrepreneur of the Year at the national EY Entrepreneur of the Year Awards in London.

Passi is targeting global expansion over the next few years following the launch of the company’s French local site earlier this year. 

 

 

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