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Missguided bolsters its operations

Online fashion retailer Missguided is bolstering its operations to help boost further expansion after more than six years of growth.


Missguided bolsters its operations

Online fashion retailer Missguided is bolstering its operations to help boost further expansion after more than six years of growth.

The business is planning to move its headquarters to bigger premises and open a new fulfilment centre. It has also embarked on a new logistics partnership with Norbert Dentressangle.

Missguided will transfer its office to a 45,000 square foot space in Salford Quays this year while the new fulfilment centre will be opened in 2016. 

Meanwhile, a seven year deal with Norbert Dentressangle will see the transport and logistics company manage Missguided’s international e-fulfilment operation as the business further expands geographically, building on its current websites serving the UK, US, France and Australia.

Commenting on the office move, Nitin Passi, Missguided managing director, said: “The past few years have seen significant new resource join the team, and so it comes as no surprise that we have out-grown are current premises. We are glad to be staying close to our present location but it is hugely exciting to be able to start from scratch and create an office space which echoes the Missguided spirit.” 

In a first for Missguided, the warehouse and office will be split to account for the growing scale of operations. However, staff will continue to work across the two locations to maintain a fully integrated operation.  

Work on the new fulfilment facility will start in June this year, with an estimated go-live date in April 2016. The 250,000 square foot facility and mezzanine structure will provide total floor space in excess of one million square feet, more than five times the size of the current facility.  

Passi added: “We are hugely excited to be expanding our operations in light of the phenomenal growth of the company. Our key challenge as we continue to grow in the UK and across borders is to maintain the highest standards of customer experience.”  

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