THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Mint Velvet launches at Bluewater

Womenswear brand Mint Velvet has chosen Bluewater for the launch of its first UK standalone store in a non-high street location.


Mint Velvet launches at Bluewater

Womenswear brand Mint Velvet has chosen Bluewater for the launch of its first UK standalone store in a non-high street location.

The 2,200 square foot boutique, which is situated on the lower Guildhall opposite Reiss, stocks the brand’s latest collections, accessories and footwear.

Designed by retail design specialists Kinnersley Kent, who have worked with Mint Velvet since 2009, the store features the brand’s signature grey and evolves the design concept by bringing in a lighter, fresher palette. There are also new architectural features and filtering, and a dedicated shoe and accessory area with a separate bag display.

Liz Houghton, co-founder and chief executive of Mint Velvet, said: “This new Bluewater store is key to and reflective of our expansion strategy in the UK. The high quality location is fantastic, with significant appeal to our affluent customer base, whilst benefiting from a much wider catchment area.”

This news follows a strong year for Land Securities owned Bluewater with more than 20 fashion and premium brands opening in the last 12 months. These include regional debuts by Hackett, Anthropologie, Nespresso, Breitling and Tesla, as well as an upsized Next. Work to create a new 40,000 square foot statement store for H&M is also underway ahead of the opening this autumn.

Russell Loveland, portfolio director at Land Securities, said: “The opening of Mint Velvet, which will be followed by Michael Kors, LK Bennett and Jigsaw later this summer, is a very strong addition to Bluewater’s premium line-up and reaffirms our position as the first choice location in the South East for leading brands.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy