M-commerce growth up 133% year-on-year
August online sales growth doubles that of July with average e-retail basket value up 4% month-on-month, from £72 in July to £77. Following the July heat-wave, sales for multichannel retailers returned to double-digit growth.
Figures from the IMRG Capgemini e-Retail Sales Index reveal the e-retail market returned to double digit growth in August, with online sales up 18% year-on-year; double that of the growth rate in July (9% year-on-year). This was led by a return to double-digit growth for multichannel retailers (+17%) following a poor July when the heat-wave drove customers out to their physical stores. Sales for online-only retailers grew 19%.
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Chris Webster, VP, Head of Retail Consulting and Technology at Capgemini said; “Consumer confidence is returning as the economy is showing signs of improvement. Increased basket values and strong growth in apparel suggest retailers are increasing full price sales taking advantage of this increase in consumer confidence and seeing a healthy return. After a slow July, August has seen a return to the levels of growth we have come to expect from online retail and has, in fact, exceeded our year-on-year growth predictions by 3% points.”
There were further signs of a recovery in consumer confidence, as sectors selling high-price products recorded strong growth. The Home and Garden sector led the way in August with 25% year-on-year growth, followed by Electricals at 18%. Clothing meanwhile grew 18% year-on-year compared to 10% in July, with the average basket value increasing by £5 year-on-year as the heavy discounting used by retailers earlier in the year has been scaled back.
Tina Spooner, Chief Information Officer at IMRG comments; “Following a weak performance in July, the UK e-retail sector recovered last month with sales growth doubling to 18%. It is evident from the strong performance in the electricals and home & garden sectors that consumers were investing in their homes and gardens during August.
“Year-to-date the IMRG Capgemini Index has recorded 15% growth compared with the same period in 2012 and, as retailers gear up for the lucrative festive trading period, we anticipate that the UK online retail sector will maintain double-digit growth during the fourth quarter - unseasonal heat-waves permitting.”
*The IMRG Capgemini Index, which was started in April 2000, tracks 'online sales', which we define as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store.
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