McDonald's rolls out tablet computers in restaurants as part of its 'Experience the Future' project
McDonalds is to introduce tablet computers in the majority of its UK restaurants to enable customers to play games, use social media and browse the web.
The company has partnered with Enterprise Mobility Management specialist SOTI which will supply the software for the tablets as part of McDonald’s’ plans to provide the ‘Experience of the Future’ for customers
The Samsung Galaxy tablets have been fitted in restaurants owned by McDonald’s and franchisees. After a successful trial in 2015, the company is currently installing tablets in the majority of its UK restaurants.
McDonald’s said feedback from customers who have visited restaurants fitted with the tablets show the project has been very popular.
Doug Baker, head of IT restaurant solutions and service at McDonald’s UK, explained: “The tablets form an important part of our new customer experience initiative, which is part of our overall ‘Experience of the Future’ programme. We pride ourselves on listening to our customers and trying to provide new and innovative experiences.
“Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers.”
The ‘Experience of the Future’ programme represents the biggest investment and operational change in its 41 year history in the UK. The changes embrace intuitive digital technology, introduce contemporary interior designs, and enable a more enjoyable and personalised experience for every customer.
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